Divyashree J completed her undergraduate education at Visvesvaraya Technological University (VTU), Karnataka, graduating with a Bachelor's in Computer Science Engineering and discovered her passion as an entrepreneur in the natural haircare space during her time as an engineering student. Divya continued on her path in IT and worked at IBM before switching full-time to her role as co-founder, alongside Ashith. Beginning a legacy of Secret with just 2500 and 2 litres of hair oil she bought labels for a rupee, and packaged and sold the bottles. Without any family business background or guidance, at 26, she now manages a team of 15, overseeing everything from sourcing to production to supply and expansion. Committed to cruelty-free and vegan practices, Divyashree translated values from her personal life into pillars of the brand.
How did the idea of Secret hair care range come about? In a place that's already flooded with a big hair care range, what apprehensions did you have entering it?
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