How do you build a global fashion brand with no money or contacts? Avenue 32 founder ROBERTA BENTELER, 33, explains
Remember… no risk, no return
I started my career in investment banking after hearing about the extravagant salaries. But I hated it. I felt as grey as the Hugo Boss suit I had to wear – there was no space for creativity. I’ve always loved fashion, but my lack of experience meant I couldn’t get a job. I started interning with a designer friend and quickly realised there wasn’t a platform for new designers online. That’s how Avenue 32 was born – an e-commerce site that showcases the best new labels. I told myself “no risk means no return”. If you’re scared, don’t view it as a negative – let that fear make you work harder.
Esta historia es de la edición September 2017 de Cosmopolitan UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2017 de Cosmopolitan UK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
‘Is Three Relationships Too Many?'
With his girlfriend out of town, Jack’s* wife suggests he finds a third partner
Brave New Beauty
Is tech about to revolutionise your skincare regime and transport you into a whole new universe of beautification? Joanna Taylor isn’t always convinced…
How The Gig Economy Is Killing Millennials…
I put in 18-hour days. I work in the same room I sleep in. I never know when or if I’ll be paid. I go days without speaking to anyone.
Could Your #AvoOnToast Get You Headhunted?
Quite possibly. But you’ll have to catch the eye of a new breed of talent scout first. Here’s how…
The Robot Wars
For decades, mankind has feared the day technology becomes cleverer than us. Now it’s here, and we were too busy trying to sync our Sonos to notice. Welcome to The Big Techover...
Hot-Air Health Myths... Exploded
Think you’re up to date with the basic rules of staying in shape? Sorry to be the bearer of bad news, but you probably aren’t…
The Darkside Of BodyBuilding
Amateur fitness competitions have gone mainstream – but do they provide a “healthy” cover for those hiding deadly eating disorders? Former competitor Rebecca Barnes, 22, certainly thinks so.
The Stacy Dooley Effect
From the frontline to the dancefloor, Stacey Dooley defied all the odds to become TV’s golden girl. But it could have worked out very differently
Kings Of The Night
Sex, champagne and parties on tap… what could possibly go wrong? BOBBY PALMER spends the night with the most successful club promoter in London
Is Beauty A Tickıng Timebomb?
With their legions of fans, beauty-brand founders have exploded onto the scene – sometimes becoming celebrities in their own right. But what happens when their behaviour eclipses their products? Laura Capon investigates
