Much Ado About Aromas
ELLE Singapore|September 2023
Enter The World Of Maison 21g Haute Couture Perfumery, Where You Author Your Own Fragrance Story To Reflect Every Desire, Mood, And Occasion
ANGELYN KWEK
Much Ado About Aromas

When it comes to self-expression, few things are more effective than a heady fragrance that announces your entrance. Even better when said fragrance is a one-of-a-kind blend tailored to you and your skin chemistry — which is where Maison 21G comes in.

A perfume house like no other, the brand has redefined the traditional concept of fragrances by empowering an individual to become the creator of their own unique scent. Using natural, potent, and high-quality perfume essences that span the range from exquisite floral notes to exotic spices and rare woods, Maison 21G pioneers a collaborative experience that allows you to craft a perfume that reflects your distinct personality, style and emotions.

The whole process is streamlined by harnessing the most cutting edge of AI technology, which not only further elevates the customisation experience, but ensures that you achieve the creation of your own uniquely curated fragrance in three fuss-free steps.

By making customisation the cornerstone of their ethos, the Parisian perfume house not only transcends the limitations of a standard off-the-shelf scent but also prominently highlights how fragrances are deeply personal — and why they should be customised and unique.

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