The Pink Wave
ELLE|February 2019

With the normalization of rose-tinted hair across fashion’s runways and among Hollywood’s A-list, Kate Foster reflects on the evolution of the shade.

Kate Foster
The Pink Wave

The first time I dyed my hair pink was in college. It was an act of defiance. A way for me, a natural blonde, to set myself apart from the cookie-cutter sorority girls at my Southern state university. The second time was shortly after landing my first job as a beauty assistant at a magazine. My boss got wind of my love of black lipstick and rock music and mentioned, in passing, that I made our team cooler. That weekend, I revisited the dye jar, thus solidifying my reputation as Riot Grrrl gone corporate.

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