The Ned in London is undoubtedly one of Soho House’s most elaborate ventures to date
Despite only celebrating its one-year mark this month, The Ned has already hosted exclusive parties for all sorts of industry elites, and created enough Insta-envy to inspire fear of missing out in even the most reserved individuals.
To understand the allure of London’s most-talked about hotel and member’s club, you have to appreciate the rich history of its neoclassical structure, built in 1924. Located in what was once the Midland Bank building, developing The Ned was a daunting project from the get-go.
Esta historia es de la edición May 2018 de GQ South Africa.
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Esta historia es de la edición May 2018 de GQ South Africa.
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