Fashion Director Rusty Beukes speaks exclusively with Jeremy Scott, creative director of Moschino, about the label’s upcoming collaboration with H&M and designing for the Instagram age.
GQ: What was your first thought when you were approached to do the H&M Designer Collaboration this year?
Jeremy Scott: I freaked out! I was so excited to hear that Moschino would be collaborating with H&M, it was the best news. I’m The People’s Designer, and I love the idea of more of my fans wearing my clothes and my designs. The wonderful thing about this collaboration is the ability to take my voice and to translate it to H&M’s price point, and to have it be accessible to so many more people around the world without having to dial down the designs. It’s a really wonderful rare treat and it makes me so happy.
GQ: You’re best known for your comical and outrageous designs, so much so they’ve become a signature. Where does the inspiration for this come from?
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