Food lingers. Rolls across generations. Triggers wistful memories. But how does a contemporary restaurateur go about recreating these memories, if at all such a recreation is even necessary? It is easy to be a purist in these hyper-aware times, convenient to rubbish recipes that do not adhere to certain traditional and set standards. More so, when a regional restaurant caters to the cosmopolitan crowd of our urban hubs, things can get lost in translation within days. And when Indian regional cuisines demand a separate elbow room of their own, the challenges are manifold – critics and patrons are filled with disdain, their verdicts unforgiving.
American environmentalist Winona LaDuke once said – “Food for us comes from our relatives, whether they have wings or fins or roots. Food has culture, history, story. It has relationships. It is more than something you just buy at the store, something that just doesn’t have a stamp on it.”
Is it reasonable, then, to judge food from the superficial yardstick of commercial digits and profits? But money needs to be made. In a pandemic world, the F&B industry is in dire straits – every penny counts, and the only language investors understand is the one where RoI numbers are on the upswing. In this light, wouldn’t it be something akin to magic if a golden balance is struck?
Homecoming Blues
Esta historia es de la edición March 2021 de Grazia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición March 2021 de Grazia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Cultural Renaissance
With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art
LOVE, LOSS, AND LESSONS LEARNED
In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss
All Eyes On THIS
Meet the newest standout brands on Grazia's beauty desk
Is Restocking Our Fridges A New Form Of Self-Care?
All the reasons why #restocking may not be as calming as it seems
SAVOUR THE TASTE OF SOUTHEAST ASIA
In the heart of our capital lies an extraordinary dining experience, unlike any other
ESCAPE THE ORDINARY
Luxury stays are now an essential part of our lives.
CHEFS ON THE LOOSE
Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene
NOT SO HIDDEN
What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?
RAISING THE BAR
With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation