It was launched in 2019 by Harini Sivakumar and since has gone on to amass a loyal customer base who count on Earth Rhythm for smart and safe personal care products. Asking herself why there should be yet another skincare brand in the market, Harini Sivakumar zeroed in on sustainability as the crux of her venture. Living in Delhi presented her with the challenge of having cleaner air every day, and she decided that sustainability is a concept that she will embrace not just professionally but also at a personal level. She and her team were conscious that their new brand should make a small but tangible difference in the environment. All of this culminated in the birth of Earth Rhythm, which prides itself on being a zero-waste skincare brand.
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