Tony Ong joined Goldwell as the Vice President for the Singapore and Malaysia market about six years ago. Following his tenure, Goldwell has been thriving in the hair professional market with a growing number of salons—big or small—proudly using Goldwell products. Starting this year, Tony has taken on a concurrent role of Regional General Manager for all ASEAN countries, and H4ufme speaks with him about his journey leading the Goldwell team.
What are some improvements that Goldwell has accomplished during your tenure as Vice President in the last six years?
Goldwell is a very good brand to begin with. Until today, Goldwell is still made in Germany with top-notch technology and quality. What we did was that we made a switch in the business model from just business selling to business consulting. Basically, we focus on being very “salon professional”. Not just product-wise, but in the sense of really looking into how we can grow the salon business for our clients instead of just hard selling or marketing. First and foremost, we look into how we can develop the salon skills; we delve into what the salon truly needs, and then work in a very fundamental way to give salons a better perspective to help them think about how they can increase their sales. We do not focus too much on promotions to increase sales because we feel that these are short-term solutions—we are looking for long-term solutions for our clients.
How does Goldwell provide education for its customers?
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Pioneer Generation Hairdresser Award
Pioneer Generation Hairdresser Award
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Cosmoprof Asia 2019
Cosmoprof Asia, the award-winning expo and Asia’s leading platform for the cosmetics industry, is back with its 24th edition. Many events are lined up from 12th to 15th November 2019 — rich in new launches, exciting competitions, insider insights, compelling seminars and industry excitement — putting exhibitors and visitors in the perfect place to experience, learn and strategise, taking their businesses to the next level.
Salon Of The Month
Cuttour Hair Studio @ Jewel Changi Airport
International Salon Of The Month: Vaeneti
Charlotte Charpentier founded Vaeneti on 31st July 2017.
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The Singaporean Hair Dressing Industry
I’ve always liked to link the food and beverages industry to the hair industry as they both have very humble beginnings, both driven by passionate people and both employ people from all skill levels. However, the general population has a vastly different perception, with the main distinction that they eat 2-3 times a day while only visiting a salon once a month, or even once a year, they have very little interest in the hair industry.
12 Benefits Of Social Media For Your Business
Everything is moving onto the digital platform. Be it conglomerates or small businesses, you know you have to make that move at some point. When you do, one of the first few things you’d do is start various social media accounts. But what exactly can you get out of social media? Here are some ways how social media is beneficial to your business.
