India’s MVP Virat Kohli brings forth another aspect of his personality through his footwear brand.
On field, Indian cricket captain Virat Kohli is ferocious. Off field, he is a fashion enthusiast, who aims to connect with his fans through his brand one8. He has augmented the brand by introducing one8 Select, an all-new formal footwear range for men. In an interview, the Indian skipper shares with us his vision for the brand, personal style preferences and the perks of foraying into entrepreneurship.
After venturing into sportswear and casual wear, what encouraged you to start a line of formal footwear?
One8 essentially is a representation of all the things I believe in, a way of life. Keeping that in mind, the choice to launch one8 Select was an easy one as I have always liked formal attire and accessories. With the experience of core team, it was easy to bring this project to life.
How involved were you in the designing process? How did you infuse your aesthetic sense into the line?
I have been involved with it right from its inception. I have given my inputs regularly regarding design or the material used or colour. The team has put in their best effort in designing and developing the products.
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