NORTHEAST FEST 2020: UPSCALE MEETS UPCYCLED
L'Officiel India|July 2021
A shift is being observed from fast fashion to slow and eco-friendly couture practices where even the most high end fashion brands are aiming for upcycling. Here’s how these designers from Northeast India are pioneering sustainability
NORTHEAST FEST 2020: UPSCALE MEETS UPCYCLED

When Balenciaga’s courtier Demna Gvasalia launched its AW21 collection ‘Afterworld: The Age of Tomorrow’, the virtual reality runway demonstrated the dystopian world but at the same time instilled hope for a better future anchored by a balance between mother nature and fast-growing fashion industry. There have been many brands and renowned designers who have been piloting the idea of sustainability in the past couple of years and by December 2021, many brands have already taken some incremental measures.

From Gabriela Hearst reportedly using 60% of deadstock in her SS21 collection ‘Retrofit’ and trying to “fix the planet” to Prada diving deep in the ocean waters to extract regenerative Nylon harnessing plastic waste, the fashion industry is trying to cut down on fast fashion and imbibe sustainability.

The need to go green stems from fast fashion being a major contributor to pollution. This happens when high volume of cheap, easy to dump off products invade markets leading to massive clothing waste as brands need to dispose of the past collection to make space for new arrivals. Moreover, the process right from the procurement of raw material to the creation of product and shipment leads to more and more burning of fossil fuels and release of greenhouse gas emissions that warms and harms the environment.

Research by McKinsey and Company revealed that the global fashion industry produced 2.1 billion tonnes i.e. 4% of total GHG emissions in 2018. If no serious action is taken towards sustainability, the emissions are likely to rise to 2.7 billion tonnes by 2030.

Esta historia es de la edición July 2021 de L'Officiel India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición July 2021 de L'Officiel India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE L'OFFICIEL INDIAVer todo
BOW DOWN! IT'S A COSMIC CANVAS!
L'Officiel India

BOW DOWN! IT'S A COSMIC CANVAS!

Art Enthusiasts, Prepare For An Egg-Citing Event! The Canvas In Question Hails From Fontana's \"Concetto Spaziale, La Fine Di Dio\" Series-A Captivating Exploration Of Depth, Light, And Space. Look Ahead, Why!

time-read
1 min  |
July-August 2024
SPEED DEMONS TURNING HEADS & BREAKING RECORDS!
L'Officiel India

SPEED DEMONS TURNING HEADS & BREAKING RECORDS!

It May Require A Skilled Hand To Fully Harness The Power, The Rewards For Well Worth Hyper Cars. So, For Those Seeking The Ultimate Driving Experience, We Have A Couple Of Cars That Delivers On All Fronts. Look Ahead!

time-read
7 minutos  |
July-August 2024
Slaying THE STREETS!
L'Officiel India

Slaying THE STREETS!

Last Month, The Buzz Was All About ASAP Rocky Rocking \"American Sabotage's\" Debut Collection At Paris Fashion Week, But That's Not Where The Excitement Ends-Get The Scoop On The Latest Street-Style Must-Have Accessory That Stole The Show In Paris!

time-read
1 min  |
July-August 2024
Culinary - CULTURES ECHOING 'INBETWEENNESS'
L'Officiel India

Culinary - CULTURES ECHOING 'INBETWEENNESS'

The Pavlova We Got For You Dances On The Edge Of Audacity, Flaunting Its Camp Spirit And Celebrating With Unapologetic Flair. Imagine The Vibrant Hues Of A Pride Cocktail Swirling Through Delicate Meringue, Crowned With The Delightful Crunch Of Pink Pralines. Can't Wait Now? Dig In!

time-read
2 minutos  |
July-August 2024
TAKE A MOMENT TO RECHARGE
L'Officiel India

TAKE A MOMENT TO RECHARGE

Before You Dive Headfirst Into Any Wild Bathroom Design Ideas, Check Out These Two Must-Have Trends You Won't Want To Miss!

time-read
1 min  |
July-August 2024
LIVING IN A POSTCARD AT ATLANTIS.THE PALM
L'Officiel India

LIVING IN A POSTCARD AT ATLANTIS.THE PALM

L'Officiel Has Taken A Splash At Atlantis, The Palm, And Let's Just Say We're At A Loss For Words To Describe This Incredible Experience! With 35 Individual Restaurants, Endless Water Sports, And Club-Hopping Galore, This Resort Truly Has It All. Make Sure To Carve Out Plenty Of Time Because This Is The Dream Getaway You've Been Waiting For!

time-read
4 minutos  |
July-August 2024
Whisking THROUGH ITALY'S HIDDEN BLISS!
L'Officiel India

Whisking THROUGH ITALY'S HIDDEN BLISS!

We Raise Our Glasses In A Toast To A City From Where We Left With Our Hearts Full And Our Minds Brimming With The Unforgettable Snapshots Of This Enchanting Place. Can't Wait To Know All About It? Read Ahead!

time-read
7 minutos  |
July-August 2024
FROM GREASY TO GLAM IN SECONDS
L'Officiel India

FROM GREASY TO GLAM IN SECONDS

In A World Where Everyone Seems To Have Perfectly Flowing Hair, Some Of Us Girlies Are Stuck Washing Our Hair Every Other Day Thanks To Our Overactive Oily Scalps. But Fret Not, We Have A Product - Let's See If Its Magic Is Still There Or Not.

time-read
1 min  |
July-August 2024
MAKE-UP' O CLOCK
L'Officiel India

MAKE-UP' O CLOCK

Summer Is All About Fresh Fruity Blush, And Berry-Stained Lips Are A Must. If You Are In, Join Our Club And Say Yes To Glam Every Hour!

time-read
3 minutos  |
July-August 2024
The New CHAPTER
L'Officiel India

The New CHAPTER

Mixing Cultures Like A DJ, Creating A Musical Stew Of Global Beats! From Arabic Rhythms To Indian Vibes, Our Cover Star, Mariam Hussein's Lyrics Tell The Story Of Our Diverse World. Dive In To Groove To The Universal Language Of Music!

time-read
6 minutos  |
July-August 2024