The Uncanny Playbook

The dynamic duo of Nino Bautista and John Redentor Gatus prove that triumph follows consideration for the intended endgame—the consumer

- Angelo Ramirez De Cartagena

Innovations are one thing, especially in an industry dominated by what’s new, what’s different and what’s effective. But despite any advancements, it will be for naught if there is no consideration for the most important factor of this equation—the customer. After all, the springboard and end point of any effort is what the users want and ultimately, what fulfills their need. This prime respect for the welfare and thought process of the customer is what gives Nino Bautista and John Redentor Gatus the edge over their contemporaries in the highly competitive and dynamic health and beauty industry.