Panerai's showing at Watches and Wonders Geneva 2022 carries on from where the watchmaker left off the year before as they reaffirm their commitments to sustainable watchmaking. After revealing the Panerai Submersible eLAB-ID concept watch and the introduction of its recycled steel alloy known as eSteel last year, Panerai is firing on all cylinders as it launches the Submersible Quaranta Quattro e Steel while making a proud declaration to move its production from regular steel to eSteel by 2025. Men's Folio caught up with Alessandro Ficarelli, Chief Marketing Officer of Panerai, who shares his views about eSteel, the importance of communication with clients, and the motivation behind Panerai's new partnership with Watchfinder & Co.
FIRST OFF, CONGRATULATIONS ON THE AMAZING NOVELTIES. WHICH COLLECTION DO YOU PERSONALLY LIKE THE MOST?
It's like asking who is my favourite child you know but jokes aside, I'm wearing the Submersible Luna Rossa which I love as we speak. The Submersible is one of my favourites, the Carbotech (PAM01232) if not the Bianco version (PAM01226). Its (PAMO1226) combination with the green strap reminds me of summer!
SUSTAINABLE WATCHMAKING IS PANERAI'S DIRECTION MOVING FORWARD. HOW WILL PANERAI COMMUNICATE THIS EFFECTIVELY AND ACCURATELY TO CLIENTS?
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