What It Means To Be A Hero Today
MEN 'S FOLIO Singapore|August 2021
Ahmad Habshee — founder of Urban Salvation — shares his journey of starting the business and about the people who helped turn a belief into reality.
Asaph Low
What It Means To Be A Hero Today

As Ahmad Habshee continues to navigate Urban Salvation to the next level, nurture his team of talents and educate the importance of sustainability, one constant in his life has remained steadfast — his father being his greatest hero. As Men’s Folio celebrates the theme of Heroes in August, Ahmad pays a glowing tribute to his father as Father’s Day was around the corner at the time of the interview. Here, he also shares what it means to be a hero today, the self-starting days of Urban Salvation and his favourite material to work with.

HOW DID THE NAME URBAN SALVATION COME ABOUT?

It’s two parts — “Urban” stems from the urban culture of Singapore and “Salvation” is about educating people on sustainability and make beautiful furniture out of wood waste. I was from the entertainment industry where things like set designs were discarded after a single use; I salvaged those items when I first started.

DO YOU RECALL THE CHALLENGES YOU FACED WHEN URBAN SALVATION FIRST STARTED?

It was 2015, I only had myself and started with nothing more than an idea — not many investments and neither did I inherit the business. I started with a Carousell account and took it upon myself to make it a full-time job. I was lucky they [Carousell] wanted to promote me because at that time they were new and not many people were using the platform. From there I came up with more new designs; I was sure of what I wanted to do.

HAVE THESE CHALLENGES IN YOUR BUSINESS CHANGED TODAY?

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