GIRL in RED
Meet the indie musician with her eyes set on world domination
Marie Ulven is used to working alone. Better known as “girl in red”, the 22-year-old Norwegian musician has built a career as a bedroom pop artist, a genre that isn’t defined by a type of sound but rather a way of working: with personal lyrics and lo-fi, DIY production, all done from the sanctuary of your bedroom. Think: Clairo and Billie Eilish (who records in her childhood bedroom with her brother, Finneas), but with a Norwegian twist. With more than eight million monthly listeners on Spotify, and a breakout single – 2018’s “i wanna be your girlfriend” – that has been streamed more than 150 million times, it would seem working by herself is paying off for Ulven.
Ulven’s music is intimate and direct: her lyrics show an emotional acuity that is razorsharp and hyper-specific. Her debut album, if i could make it go quiet, is the manifestation of her talent for mining the recesses of her inner world and turning it into something musically captivating and universally relatable. “A lot of people have these thoughts,” she says, “but they don’t talk about them.”
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