THE MAX MARA GROUP has always been a leader in the fashion industry since its advent in 1951 and remains prominent in the business today. Known best for creating the cult-status 101801 coat and the immensely popular Teddy Bear coat, the Italian fashion house currently has a diverse range of 35 labels in its stable. However, in a world preoccupied with the latest fads, scant recognition is given to the brand’s history of power-dressing women and pioneer status in industrial tailoring processes. For Max Mara Resort 2020, the fashion powerhouse brought its name to Berlin and spotlights the people and things that have shaped its cultural presence throughout the years.
Since establishing the Max Mara Group in 1951, the late founder Achille Maramotti has paved the way to mass produce luxury clothing during a time when fashion in Italy was still widely a handmade craft. By virtue of foresight, Maramotti became one of few who saw then that people in the future would clamour for the latest designer pieces off the racks. By revolutionising the production line, Maramotti also sought to clothe a rising group of empowered women — “the doctor’s wife”, a term he had coined to describe the emerging and empowered middle class women who demanded understated luxury garments.
Esta historia es de la edición December 2019 de T Singapore: The New York Times Style Magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 2019 de T Singapore: The New York Times Style Magazine.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Look At Us
As public memorials face a public reckoning, there’s still too little thought paid to how women are represented — as bodies and as selves.
Two New Jewellery Collections Find Their Inspiration In The Human Anatomy
Two new jewellery collections find their inspiration in the human anatomy.
She For She
We speak to three women in Singapore who are trying to improve the lives of women — and all other gender identities — through their work.
Over The Rainbow
How the bright colours and lively prints created by illustrator Donald Robertson brought the latest Weekend Max Mara Flutterflies capsule collection to life.
What Is Love?
The artist Hank Willis Thomas discusses his partnership with the Japanese fashion label Sacai and the idea of fashion in the context of the art world.
The Luxury Hotel For New Mums
Singapore’s first luxury confinement facility, Kai Suites, aims to provide much more than plush beds and 24-hour infant care: It wants to help mothers with their mental and emotional wellbeing as well.
Who Gets To Eat?
As recent food movements have focused on buying local or organic, a deeper and different conversation is happening among America’s food activists: one that demands not just better meals for everyone but a dismantling of the structures that have failed to nourish us all along.
Reimagining The Future Of Fashion
What do women want from their clothes and accessories, and does luxury still have a place in this post-pandemic era? The iconic designer Alber Elbaz thinks he has the answers with his new label, AZ Factory.
A Holiday At Home
Once seen as the less exciting alternative to an exotic destination holiday, the staycation takes on new importance.
All Dressed Up, Nowhere To Go
Chinese supermodel He Sui talks about the unseen pressures of being an international star, being a trailblazer for East Asian models in the fashion world, and why, at the end of the day, she is content with being known as just a regular girl from Wenzhou.
