Tell us about the brand philosophy of Lavazza India.
Lavazza believes in bringing authenticity and quality in everything that the company does. With more than 125 years of experience, the brand invented the concept of blending in coffee. Lavazza continues to build on its heritage and commitment to excellence by promoting original Italian quality coffee experience with a wide range of offerings for several settings: whether personal, business, or out of home. For Lavazza, quality isn’t “controlled” but “developed” through methods which oversee the selection of the beans, their proper roasting, assembling of the right blend and putting the final products in packages that are meant to last. This ever-present approach improves every day through innovation and constant research for obtaining best quality end cup results.
In the competitive Indian market, what sets Lavazza India apart from the other coffee brands?
Esta historia es de la edición March 2020 de TMM.
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Esta historia es de la edición March 2020 de TMM.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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