THE COVID Fashion
TMM|November 2020
The pandemic has resulted in some revolutionary changes and one of the changes that the fashion industry has witnessed is, ‘digitalization’. Apart from this, Made in India and sustainability has seen a major comeback, and a part of it is a unique jacket that can actually protect you from the deadly disease too. Meet CoVest, a COVID-19 protection jacket, designed by Somesh Singh, a former professor at NID Ahmedabad. This stylish and sensibly crafted jacket has various in-built capabilities to protect the wearer from infections and is a daily wear garment, which can surely fit in your regular wardrobe. In a detailed conversation with TMM, Somesh Singh talks about the key features of the jacket and how it came into existence.
THE COVID Fashion

How did the idea of CoVest happen to you?

When the first lockdown was announced in March 2020, I did not realize that this pandemic would become a nightmare, and towards the end of April, when the lockdown kept extending, it was evident that the situation was getting worse, and this was not going to stop anywhere. So, I decided to do something different and unique. I learned about the scientific masks and then created a tutorial to help people make the right mask, and then studied how infection can be avoided through social distancing, ensuring that from surface and belongings the disease is not transmitted. With all the thoughts, it took me a few weeks to find a comprehensive solution, and that's how I arrived at CoVest to solve all the issues using technology.

As I looked at solutions available to people, it left many concerns unaddressed, which includes: How does one know whether others are well or not well? How to recognize if the minimum distance of 2-meters or 6-feet is maintained? How does one sanitize their belongings? How does one isolate masks, and have a secure place not infecting other belongings? By being safe, we can break this chain of infection and help people with low immunity survive. I crafted CoVest as the answer to all queries and help the society at large.

Tell us in detail about the CoVest collection and its USP.

Frankly, there is no collection, but two versions and three technologies that lead to the creation of CoVest. The versions include a half jacket and a full suit that uses buzzer technology for proximity alert. If I talk about the USP of the product, there is no product like this made during the pandemic, which provides a comprehensive solution to prevent CoVid-19. Apart from this, it has the following features:

Esta historia es de la edición November 2020 de TMM.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición November 2020 de TMM.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE TMMVer todo
The King Of Punjabi Pop Guru Randhawa
TMM

The King Of Punjabi Pop Guru Randhawa

If you find yourself movin' and groovin' to the addictive beats of ‘Dance Meri Rani’, it's because Punjabi pop sensation Guru Randhawa has given it his all! But that's what the singer, songwriter, and music composer has always done – dedicated his entire life to music and worked hard to reach where he is today. His popularity can be gauged from the fact that he has more than 30.7 million followers on his Instagram handle alone. With songs such as Patola, Tu Meri Rani, Suit Suit, High Rated Gabru, Lahore, Naach Meri Rani, and Nain Bengali among many others, the dapper performer has managed to make his own space and stand out amidst others. In a candid chat with TMM, our 7th-anniversary edition cover star opened up about his musical journey and upcoming acting debut.

time-read
5 minutos  |
February 2022
The Secret Of Supplements
TMM

The Secret Of Supplements

Food is a crucial component of our everyday lives, and eating it organically is even more important. It is not only vital to eat at regular intervals, but also to maintain a decent mix of carbohydrates and proteins.

time-read
4 minutos  |
February 2022
Shining the spotlight on Digital Influencers!
TMM

Shining the spotlight on Digital Influencers!

In today’s day and age, it is the digital influencers and content creators who are creating the maximum impact with their work and are the new-age celebrities. Recognising the same, India’s largest creator ecosystem Good Creator Co launched the ‘Good Creator Co X Dabboo Ratnani Creator Calendar 2022 curated by MissMalini.’ Featuring 12 top content creators and influencers from diverse avenues styled by 12 of India’s most prominent designers curated by MissMalini, this is a first-of-its-kind calendar. The influencers include YouTubers CarryMinati, Beyounick, and Prajakta Koli, short-form video content creators Mr Faisu and Mrunal Panchal, renowned dancer and choreographer Melvin Louis, fitness YouTuber and social media entrepreneur Ranveer Allahbadia, drag queen icon Sushant Divgikar, fashion blogger Masoom Minawala, digital journalist Faye D’Souza, pastry chef Pooja Dhingra and India’s first-ever digital influencer Malini Agarwal.

time-read
2 minutos  |
February 2022
TheRealB
TMM

TheRealB

TheRealB by Binal Patel is a homegrown fashion label, which celebrates exemplary designs and embraces the authenticity of crafts, cloth, colors, and culture. Hailing from a renowned family in the textile Industry, Binal has always been surrounded by beautiful fabrics while growing up. These textiles evoked her inclination towards fashion and the desire to dress people in beautiful silhouettes. This led her to pursue her passion which turned into a full-time profession. In her words, the label offers a seamless balance of elegance and edge subsumed into each outfit. In a quick chat with TMM, she talks about the soul of the brand and why conscious clothing is important.

time-read
2 minutos  |
February 2022
BROWN IS BEAUTIFUL: BROWNSKIN BEAUTY
TMM

BROWN IS BEAUTIFUL: BROWNSKIN BEAUTY

Anusha Dandekar and Gaurav Kumar’s range of cruelty-free and nourishing skin products could not have found a more apt name than BrownSkin Beauty. As the former puts it, they want everyone to feel empowered by their skin colour. Their latest range – Brown Bakery - not only smells like goodies being baked in the oven, it also has the goodness of honey, cinnamon, and vanilla. In a candid chat, Anusha told us about the purpose of her brand.

time-read
3 minutos  |
February 2022
STAYING AWAKE WITH NO SLEEP!
TMM

STAYING AWAKE WITH NO SLEEP!

Love gin? Who doesn’t, right? Well, think of the lovely, crisp Greater Than gin and add your other favourite brew, coffee from Sleepy Owl to it and what you have is a combination that just won’t let you sleep! But guess what, No Sleep is a gin that is worth staying awake for. Available as a limited edition release, this gin contains no sugar, coffee extracts or artificial flavours. The cold brew is made using 100 per cent Arabica coffee from Chikmaglur, Karnataka and added to the gin. The result is a burst of flavours with the taste of red cherries, followed by salted caramel and finishing with hints of delicately-spiced pink peppercorn. Anand Virmani, co-founder and distiller at Nao Spirits shares his thoughts on this cool collaboration.

time-read
2 minutos  |
February 2022
Textile For All Seasons
TMM

Textile For All Seasons

KH HOUSE OF KHADDAR

time-read
2 minutos  |
February 2022
LIVING THE DREAM ATUL KUMAR
TMM

LIVING THE DREAM ATUL KUMAR

Actor Atul Kumar, made a shift from Delhi to Mumbai 25 years ago, with a sheer motive of living his dream of becoming a successful theatre actor, and then his hard work and destiny blessed him with best of both worlds- theatre and cinema as well.

time-read
3 minutos  |
February 2022
BOOM WITH BIRA 91 & BOAT
TMM

BOOM WITH BIRA 91 & BOAT

Bira 91 partners with boAt to launch an exclusive ‘BOOM’ Audio Collection

time-read
3 minutos  |
February 2022
The Brand New Škoda Kodiaq
TMM

The Brand New Škoda Kodiaq

For all car lovers, the much-awaited Skoda Kodiaq Facelift is here in India and is available at a starting price of Rs 34.99 lakh, ex-showroom.

time-read
1 min  |
January 2022