Tastefully Healthy Nourish Organics

The idea of Nourish Organics finds inspiration in Seema Jindal Jajodia’s real-life experiences. “When life-impacting health complications forced my closest family members to choose consuming organic, I turned to research to understand the impact of being organic as a long-term lifestyle choice. This understanding of the space triggered a sense of developing products that make eating healthy easier for the fast-paced urban population,” she recalls. Seema created Nourish Organics, a homegrown, clean food company that aims at making healthy eating easier for the urban population through sustainable, organic food. Their wide range consists of wholesome, multi-grain breakfast cereals, nutrient-dense cookies, on-the-go snacks, seed and nut combinations, and fruit+fibre health bars. The Founder and MD of Nourish Organics tells TMM that clean eating not only enhances your health but also that of the planet.

Tell us a bit about the product range at Nourish Organics and the USP of the brand?

Our range includes multiple variants of Bars like Amla Bar, Apple Oats Bar, Banana Oats Bar, Choco Oats Bar, and Lime Chia Bar. Muesli variants such as Multi-Grain Muesli, Lean Muesli, Amaranth Muesli, Honey Crunch Muesli and Seeds+Nuts Muesli and Granola variants such as Oats Granola, Cocoa Crunch Granola and Cranberry Super Grain Granola. We also have healthy snacks that perfectly balance taste with utmost health. As a pioneer in clean-label packaged food, all our products are 100 per cent natural, free of processed sugar, preservatives, genetically modified foods, trans-fats, or artificial flavour. Each variant is made -with locally-sourced organic ingredients that are wholesome, rich in fibre, high on plant-based protein and packed with essentials fats through a bounty of nuts, seeds, and dried fruit. Additionally, each variant is crafted by a panel of nutritionists and sensory evaluation experts to cater to benefits such as weight management, metabolism, immunity , etc.

Nourish Organics has been around since 2008. How has the lockdown impacted the business?