How did the Central Supermarket begin?
What was your role in building this? It was all unexpected. I went to London for my higher studies and being a vegetarian most of the times I used to cook on my own. Therefore, I started going to supermarkets for grocery shopping. And I was fascinated by the way supermarkets work there. That's how THE CENTRAL SUPERMARKET was born when I came back to India.
What was the biggest challenge for you while connecting your brand with the customers?
The location of my supermarket was most challenging for me because there is no residential area nearby. So attracting customers was a bit hard for me. Then from print media to digital media, we did everything for marketing.
From a supermarket to automobile business, you play number of roles. What do you enjoy the most?
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