Like with so many aspects of the pandemic, this may be the first time we are writing a story on a collection that was meant to launch a year ago. Even if you take into account the long seasonal fashion cycles, this is an anomaly. Last March, Vogue India excitedly previewed the Sabyasachi X H&M drop with a strong element of national pride. “When H&M asked what I wanted to do, I told them that in my head and heart I’m a traveller, and I want to create a travel wardrobe. So I asked myself how a collection could journey seamlessly from a palace in Jaipur to a pool party in LA,” the designer told us.
But then, on March 23, India, like most of the world, went into lockdown and travel became a distant dream. It was then that H&M and Sabyasachi jointly took a decision to hold off on the launch.
Over a year later, the collection makes its way to stores. But here’s the clincher—with no new designs. There was no need for an update, Sabyasachi tells me, over a Zoom call from his wood-panelled library in Kolkata. Even while designing pre-pandemic, Sabyasachi says he was cognisant of maintaining values of timelessness and quality, with a conscious lens on consumption—values that will never go out of style.
“After more than a year of uncertainty in the world, what we need is a dream of better times ahead and the perfect collection for those warm summer days. The collection is quintessentially Sabyasachi—from prints and embroideries to craftsmanship. While we may not be able to travel to the places of our desire right now, we can always dream. For me, this whole collection is an escapism in wanderlust”
- ELLA SOCCORSI , HEAD OF DESIGN, H&M
Esta historia es de la edición August 2021 de VOGUE India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2021 de VOGUE India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Breathe In, Breathe Out
A powerful tool to help you master your nervous system or another biohacking buzzword? SIMONE DHONDY explores the inhalations and exhalations of breathwork
Red Pill, Blue Pill
India's nutraceutical industry is booming thanks to advanced technology, distrust of the medical system and rising vanity. With multivitamins becoming purer and more effective, NIDHI GUPTA finds out if supplements have become the new serum
Sign of the times
No longer do you need to have an answer to, \"What is the significance of this?\" when people point to your new tattoo. ARMAN KHAN discovers that everything is on the table when you get inked temporarily
Return to form
Watching the world's most elite athletes deliver the best performances of their careers rekindled SONAKSHI SHARMA's own love for sports
Dimple, All Day
YOU MAY HAVE WATCHED HER ON THE BIG SCREEN FOR OVER FIVE DECADES, BUT DON'T MAKE THE MISTAKE OF ASSUMING THAT YOU KNOW DIMPLE KAPADIA.
MUSIC, TAKE CONTROL
As someone who had always sought safety in numbers, ALIZA FATMA often wondered what her own company would feel like. The answer arrived unexpectedly when she attended her first-ever music festival, one of the largest in the world, all alone
Let it grow
When we think of hardworking farmers toiling in India's scorching heat, we often think of men, the sweat on their brow, the sinews in their arms. JYOTI KUMARI speaks to four women who are championing the invisible female labour that keeps these fields running
YOU'LL NEVER WALK ALONE
When armless archer Sheetal Devi set her sights on the Paralympic Games this year, she knew she had a tough journey ahead of her. Luckily, her mother was with her every step of the way.
Beauty and the feast
The appeal of Indian weddings has always been in a sprawling spread. For additional bragging rights, Aditi Dugar recommends going beyond designer tablecloths and monogrammed napkins.
Sweet serendipity
From a scavenger hunt-inspired proposal to a Moroccan-themed baraat, Malvika Raj and Armaan Rai's love story prioritised playfulness throughout their blended celebrations.