Heart's Desire
VOGUE India|February 2019

With all-natural ingredients and the Ayurvedic principles of a balanced mind, body and soul at its core, this homegrown brand hopes to give you what every woman wants—glowing skin, lustrous hair and the inevitable glow of all-round wellbeing. CHANDNI SEHGAL digs deeper

Chandni Sehgal
Heart's Desire

People find my rosy cheeks adorable. Some ask me the exact shade of my blush. But halfway into my interview with Vivek Sahni, co-founder of Kama Ayurveda, he correctly recognises the reason for my tinted cheeks: “mild rosacea.” He recommends a couple of products that could help—and as the interview progresses, his Ayurvedic remedies (Ashwagandha capsules for immunity, Vitamin E-infused almond oil for skin) flow just as easily as the answers to his brand’s storied evolution. What’s evident is as the Parsons School of Design graduate went from founding a graphic design company to discovering the ancient science, launching Kama Ayurveda in 2002, he has immersed himself and his 17-year-old brand, irrevocably, in the 5,000-year old system of natural healing. Insisting this is pure Ayurveda, and not ‘Ayurveda-inspired’, as he tells me more about his nature-based “problem-solution” oriented products and I’m introduced to solutions that appear authentic, healing and sustainable, I can’t help but be intrigued by his philosophy: “We aren’t saying this is hope in a bottle; it’s a promise in a bottle.” And if a natural potion is promising to finally give me the supple skin that’s been evading me for years—not to mention a head of hair to rival Rapunzel’s—I’m on board.

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