The year is 2019 and the power of persuasion is epitomised in a 10-minute video titled Get Ready with Me. The space is illuminated with a single ring light, a discernible halo reflecting upon the irises of the figure behind the camera. Each movement is a choreographed dance; a multitude of gestures designed to showcase the buzziest new entry within the beauty space. Fingers kneading and caressing silky textures into skin. A precise plunge of a brush within a powder pan. The pointed edge of a beauty sponge tapping delicately onto the face. It is a language all its own; a dialect familiar only to aficionados and savants with a keen interest in niche categories ranging from luxury skincare to clean fragrances. Welcome to the hallowed space that is beauty YouTube.
As with all things that undergo the passage of time, however, it is safe to say that we face a different reality now. Once characterised by its glamour, vivacity and maximalism, the art of beauty influencing has now taken a markedly different turn. Tutorials have been condensed from 30-minute instructional disquisitions to snappy TikTok clips set to the beat of the latest viral track. Make-up challenges and collaborations have gained a satirical edge, with a focus on comedy and controversy over technique. Household names in the vein of Bretman Rock and Jackie Aina have expanded into other ventures, touting aspirational lifestyle content centred around their personal branding rather than grooming. We have arrived in a whole new world: one where the impact and effectiveness of a beauty influencer is called into question.
Esta historia es de la edición September 2023 de Vogue Singapore.
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Esta historia es de la edición September 2023 de Vogue Singapore.
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As You Like It
Slender new designs to the Tiffany & Co. Lock collection make it a breeze to style and wear. Vogue Singapore's editor-in-chief Desmond Lim takes the jewels for a spin on Aimee Cheng-Bradshaw, Christabel Chua and Lennard Yeong.
In Its Own Way
It’s easy, low-stakes even, to praise a classically beautiful watch. How about trying to appreciate and understand timepieces with aesthetics that challenge?
Fashion's Fresh Slate
As we contend with some of the industry’s biggest shake-ups, fashion experts weigh in on their predictions for the new season.
LAU FEY
After winning her first Grammy, the songbird opens up about her Asian upbringing, body-doubling with her twin sister and how she sends her music through time.
Sasha
With a career spanning several decades, countless runway shows and the record as the longest-serving model for Prada, the Russian supermodel and artist is widely recognised as one of the defining faces of the 2000s. Today, fashion's ultimate muse returns to grace the cover of Vogue Singapore's September issue, channelling the best of '80s kitsch and maximalism amid a flurry of daring silhouettes, striking embellishments and exuberant neon hues.
An Actor PREPARES
Ahead of her new film 7he ustigators, Oscar-nominated actor Hong Chau sits down to talk about her preparation for the role, how her relationship with acting has evolved and what success means to her.
CHYPRE &CHIC
After 71 fragrances in the house's 187-year history, Hermès debuts its first chypre scent. Here's why Barenia, and the whopping 998 tests it took to birth it, matters to perfumer Christine Nagel.
DECORA PLAY
In our local fashion landscape, where style often veers towards the plain and conventional, embracing the kitsch and vibrant world of Decora fashion represents a courageous defiance of the norm. Natasha Aliya Dawson, a local Decora dresser, talks about her journey with this bold style.
On BEAT
H&M Studio's new autumn/winter 2024 collection is an ode to jazz musicians.
A NEW VISION
Daniel Lee's Burberry is at once a profound reflection of the past and a projection into the future. In a photo shoot capturing the essence of the new Burberry, Lee is joined by English supermodel Karen Elson and Thai actor Bright Vachirawit.
