Digital Pioneers Vs Digital Natives
Born between 1997 and 2012, Generation Z is frequently referred to as the first generation that truly grew up in the digital age. They are extremely tech-savvy because they were raised in a technologically advanced environment. In contrast to 92% of Millennials, 97% of Gen Z hold smartphones, according to research by Vision Critical.
Their job search process is significantly impacted by this penchant for technology. While this is not a big contrast, Jainita Hogervorst, Director of Aerviva Aviation Consultancy, a Dubai-based international consultancy specialising in aviation recruitment and document management, says that "companies should utilize digital platforms and optimize application procedures for mobile devices, with video interviews and virtual reality experiences into the hiring process to effectively engage Generation Z."
Fast and direct messaging supports improved engagement, and communication tactics to appeal to both generations, making sure to use a blend of email, messaging services, and inperson encounters during the hiring process. In recruiting both groups, look for candidates that have three traits: communication, practical experience, and big-picture thinking.
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