From Brew To Bite; Wake Up And Smell New Coffee Flavours

The Rising Trend of Coffee Flavours

-  Keerthy Pathur

India, the land of rich tea-drinking culture, is slowly brewing its trend to a different beverage. Coffee, the not-so-new yet oh-so-good flavour, has emerged as a friendly rival to the beloved cup of tea. With the everchanging trends and products, coffee has taken various states to mark a flavourful impact on the current market trends. According to a report by the Coffee Board of India, coffee consumption has seen an annual growth rate of 5%, with India ranking as the sixth-largest coffee producer in the world.

The growing popularity of coffee not just as a beverage and flavour has seen a significant surge among women in recent years. Take some recent product launches targeting women. mocha-flavoured protein powders, espresso-flavoured energy bars, and coffee-flavoured liqueur, they are all making a new buzz in town! Why this new interest in coffee flavours, especially among women? A survey by the leading coffee brands revealed that women account for more than 60% of their customers and are growing. This trend can be attributed to the changing lifestyles of modern, career-oriented women, who prefer quick and convenient options such as coffee-to-go.

Moreover, the growing number of coffee shops and cafes in India, along with increasing exposure to international trends, has turned coffee into more than just a beverage. It has become a social and cultural phenomenon, with cafes and coffee shops serving as gathering spots for friends, colleagues and even business meetings. The trend has become especially prevalent in urban areas, where the 'coffee culture' has become a way of life. Women today associate coffee as a symbol of 'confidence', 'social justice' and 'a sense of being in a community'.