Luke Gericke and Riana Booysen are your quintessential fitness couple – they live to train, love to eat clean, and even get up on stage occasionally to compete in physique competitions. It’s a passion they’ve shared in their personal lives, and it’s now shaping their professionals lives, too.
Having grown frustrated with the corporate grind, Luke and Riana knew they had to break free and chase their dream. “We live and breath the fitness lifestyle every day outside of work hours, so the next logical step was to also make a career of it,” says Riana. “I believe that if you do what you love, you’ll never work a day in your life, so we decided to quit our jobs and follow our passion.”
While they knew what they wanted to achieve, they weren’t exactly sure what form their passion project should take. “The gym industry is saturated in South Africa,” explains Luke. “We knew we needed to offer something unique that would deliver better results than what was currently on offer in our area.”
After much research, they discovered electro-muscle stimulation (EMS) training, which, as Luke explains, has the potential “to create your dream body in just 20 minutes per session.” The effectiveness of the technology really appealed to them as it offered a compelling alternative to conventional exercise.
“Through our own experiences, we know how hard it is to achieve physique-oriented goals. If we could offer a more effective option to those who struggle to find time to train, but still want to change their bodies, then we knew we’d have a winning formula,” adds Riana.
Esta historia es de la edición November - December 2017 de Fitness His Edition.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición November - December 2017 de Fitness His Edition.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Jacques Fagan
USN-SPONSORED ATHLETE JACQUES FAGAN IS THE CURRENT POINTS LEADER IN THE IFBB PLATINUM LEAGUE’S MEN’S ATHLETIC PHYSIQUE DIVISION. Since his last appearance on the cover of this magazine, Jacques has overhauled his approach to training and nutrition, to deliver a year-round aesthetic that delivers results, be it on the competitive bodybuilding stage, or for his sponsors as a loyal brand ambassador. We share an exclusive look into how he has constructed his formula for success, which now transcends all areas of his life.
Crossfit's Competitive Season In Full Swing
The Crossfit Open And Regionals Have Come And Gone, And For The First Time Since The New Format Was Implemented, South Africa Has A Male Athlete Heading To The Crossfit Games.
Saddle Up!
New study finds that cycling does not damage men’s sexual or urinary functions
Dominate Your Digestion
Before getting into the particulars of digestive inflammation, it’s important to understand that acute inflammation in general is a natural immune response that plays an important role in recovery and tissue repair.
Kelly Ainsworth
Living and loving life, one competition, unicorn, donut and deadlift at a time...
Wayne's World Of Fitness
Fresh From a Top 10 Finish at the Recent Wbff World Championships Held in Toronto in August, Wayne Coetzee Is, Understandably, on a High. Having Worked as a Professional Photographer and, More Recently, as a Fitness Model, Wayne Has Been on Both Sides of the Lens. Add This to His Growing Wealth of Experience as a Competitive Pro Athlete and as a Successful Personal Trainer, and He Has a Lot of Valuable Insights to Share.
Take A Load Off
Recent Research Challenges the “lift Heavy to Grow” Gym Paradigm
Ryan Terry Hits The Big Time
We Catch Up With Ryan To Get The Inside Scoop On What It Takes To Win.
Taurine On Trial
TAURINE IS ONE OF THE MOST ABUNDANT AMINO ACIDS IN YOUR BODY, YET YOU’VE PROBABLY NEVER HEARD OF IT. IN FACT, IT IS CONSIDERED TO BE THE SECOND MOST ABUNDANT IN THE BODY’S MUSCLES AFTER GLUTAMINE.Not only has taurine been widely used by the pharmaceutical industry, along with caffeine, to improve mental focus, but it also commonly features as the go-to ingredient in most energy drinks and pre-workout formulas available on the market today aimed at boosting athletic performance.
The Florida Effect: The Power Of Priming On Performance
We all like to think that we are in complete control of our actions, our mindsets, and, subsequently, our performance. But what if that weren’t true? Could it be that the words you hear on the radio or read on billboards or the pictures you see on your way to the change room could affect your subsequent performance in the gym, through their impact on your subconscious mind?Well, it just might, at least according to numerous studies into behavioural psychology that have looked at a concept known as the priming effect.
