In an exclusive flex interview, Phil Heath explains the end of his association with gifted nutrition.
Q What was your motivation for starting Gifted Nutrition?
PHIL HEATH: I was ready to start building my personal brand, what I envisioned as an elite health, wellness, and fitness brand to offer customers solid products that have been tested for superior quality and taste.
Q In general, your Mr. O predecessors started their lines of products after they retired. Why not wait?
That’s true—it would’ve been a lot easier to work for another company while I’m still competing, but I wanted to take on the challenge of creating my own company. I have a business degree, and I know that starting any new business venture is extremely risky, but it’s a move I was ready to make. In hindsight, there might be some wisdom in waiting until retirement, when I could dedicate all my time to overseeing all aspects of the venture. What can I say? Some lessons you learn inexpensively, while others, unfortunately, can be very expensive.
Q What are some of the things you learned in launching Gifted Nutrition?
It takes a lot to launch a supplement line! I learned how the sports-nutrition industry works—from operations and financial breakdowns to product SKUs and marketing. I also learned that it is extremely difficult to create a supplement company in this oversaturated market and that, in terms of success or failure, teamwork is a must in every aspect.
Q Why did you decide to leave the company you started?
Esta historia es de la edición September 2016 de Flex.
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Esta historia es de la edición September 2016 de Flex.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Compounded Interest
The collective power of compound exercises.
After The O
The post-O tour and the champ’s visit down under.
Structure
Family time, Kevin Levrone, and thoughts about the Vegas shooting.
The Great Indoors
HOW DOES THE CHAMP PREFER TO SPEND HIS FREE TIME?
Squat Less?
You Don't Need The So-called King Of Exercises To Build Tree Trunks.
Olympia Win, Take 7
Following a Seventh Mr. Olympia Victory— Tying Him With the “goat,” Arnold Schwarzenegger— Phil Heath Put His Win in Historical Perspective as Only He Can.
Under Pressure
My Reflections on Finishing Seventh at the Mr. Olympia— and What I Will Do to Break Into the Top Five.
The Other Guys
A Look at the Pros Rounding Out the 2017 212 Olympia’s Top Five.
"That Good"
Fresh Off a Hands-down Olympia Victory That Ties Him With Dorian Yates on the All-time List, Phil Heath Talks About His Latest Statement Win.
The Pec'ing Order
One of the Most Popular Bodybuilders in Ifbb History Is Older, Wiser—and Still a Force in the Pro Ranks. Here, Dominican Dominator Victor Martinez Takes on Chest Training While Revealing His Competitive Plans for 2017.
