Brands come and go, and sometimes, they come back again at opportune moments.
For the house of Champagne Jacquart, re-entering the wider Singaporean market (it was previously only distributed by operators like airlines) after over a decade was a carefully calculated decision.
Adrien Combet, Champagne Jacquart’s managing director, shares that reason for doing so: “the brand significantly improved its wines and cuvees to become an established quality Champagne in many major markets. For more than 10 years, Champagne Jacquart has constantly improving every year”.
After finding Singapore-based wine distributors Taste of Tradition — who also happened to be looking for a new Champagne to add to their portfolio — on LinkedIn, a couple of tasting sessions, and a few months of deliberation, the Champagne is now available to the Singaporean public.
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Esta historia es de la edición January 2019 de Food & Health.
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