Balancing at the tip of a fourperson board, I’m jostling for position with hulking eastern Europeans at the Dragon World Championships on Lake Annecy in south-eastern France. More precisely, I am up the proverbial creek de merde. Before I arrived a day ago as part of Team Nike Swim, the championships’ headline partner, I’d done a bit of paddle-boarding – but the 30 minutes I spent floating across the Swan River in Perth don’t seem relevant in this semi-final. Instead, it’s the advice of Martin Letourneur, a Nike Swim paddleboarder and the anchor of our team, that I try to remember: “Whatever happens at the start, you must give yourself room to paddle.”
In an attempt to secure myself some space, I nudge the Team Latvia board an inch with my paddle. Bad move. My bulkier Latvian opposite number is staring at me. “Don’t push me,” he intones, “or I’ll push you”. But more about him later.
SINKING FEELING
Maybe I shouldn’t be surprised that it’s all being taken so seriously. SUP is suddenly making waves. The Statista Research Department estimates that the industry is worth as much as $15.3bn by 2020, double its valuation just four years ago.
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