Unlike power, wealth or status, charisma is something altogether more amorphous: a vibe-like quality that draws admiration and trust from others. According to the Oxford English Dictionary, it is “compelling attractiveness or charm that can inspire devotion in others”.
Psychologists and research scientists have been studying this elusive “it” factor for decades. What is it that makes people so alluring and can it be taught? The answer, in short, is yes, charisma is a learned behavior similar to learning how to drive or speak a new language.
Charisma comes from the Greek word “gift,” befitting the idea of an intangible, magical aura, but the idea that “you either got it, or you don’t” has long been debunked. When researchers at the University of Lausanne trained middle managers and MBA students for 30 to 90 hours in 12 “charismatic leadership tactics”, such as using metaphors and gestures, they found that charisma significantly improved.
The 21st century must-have
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