Coffee Industry In The Eyes Of An Academician
Agriculture|January 2019

How important is coffee as an agricultural commodity? And how relevant is coffee industry in the lives of the Filipinos?

Antonio G. Papa
Coffee Industry In The Eyes Of An Academician

Coffee is today the second most consumed beverage after water, and the second most traded commodity after petroleum. In fact, it is considered as “black gold”, an asset of the Philippines.

Hence, the vision and mission statements of the National Coffee Research, Development and Extension Center (NCRDEC) of the Cavite State University (CvSU) in Indang, Cavite are very timely. NCRDEC envisioned the country “to be locally and internationally known for coffee research, development and extension programs.”

Its avowed mission is to strengthen research and development activities, and enhance the extension delivery system that will lead to increased productivity, sustainability, and global competitiveness of the Philippine coffee.

NCRDEC is tasked to bring Philippine coffee back to the world market.

Meanwhile, Dr. Patricia B. Licuanan, former chairperson of the Commission on Higher Education (CHED) and former chairman of CvSU’s Board of Regents (BOR), shared her insights as an educator and academician about the importance of coffee and the relevance of the Philippine coffee industry in the lives of Filipinos. The following are her thoughts on coffee, on coffee and the Philippine culture, and on the Philippine coffee industry.

ON COFFEE AND THE PHILIPPINE CONTEMPORARY LIFE

It cannot be denied that coffee is an essential part of many people’s lives, young or old, wealthy or poor. Millions of people worldwide wake up to a cup of coffee, whether enjoyed freshly brewed or instant, a jolt of caffeine is necessary to start their day.

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