Welcome to the Neighborhood
DesignSTL|September/October 2020
BETSY BLANCETT NACRELLI, owner of Collections by Joya, entered 2020 on a high note.
SAMANTHA STEVENSON
Welcome to the Neighborhood

The brand’s sales were up, and she decided it was time to expand her small Dogtown studio into a larger showroom. A four-month-long search across the city, involving visits to more than 30 properties, culminated in a spot on Locust, where Blancett Nacrelli fell in love. Then the stay-at-home orders forced the brand’s wholesale customers (80 percent of the business) to close their doors. Suddenly, a big move didn’t seem like such a good idea.

“I went back and forth,” Blancett Nacrelli recalls. “I eventually decided that the key for us was really going to be moving forward and looking to the future.”

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