The matriarch of Good Earth on designing products showcasing the potential of Indian crafts.
What has become a household brand today, was born out of an impulse after a trip to Germany by Founder and Creative Director of Good Earth, Anita Lal. The two decade old luxury decor brand is known for its traditional designs and unique, annual thematic collections across a wide variety of products.
It all started with making pottery. The thought of adding tableware, textiles, candles and vases came about soon after that. The brand now has successful stores across the country providing a range of solutions for home decor with its products. A few excerpts from our chat:
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