LET THERE BE LIGHT
IFJ|January - February 2020
A slowly emerging understanding of light and its role is driving change in this segment.
LET THERE BE LIGHT
Modern day design sensibilities acknowledge that architectural and interior lighting can either bring about an aesthetic augmentation of a space or rescind its visual appeal. Depending upon the task, environment and purposes, various light sources and fixtures are used in an interior environment as well as in external spaces, landscapes and facades.
Internationally, all residential and consumer lighting fixtures are categorized as ‘decorative lighting’. The value of the world market for this category was pegged at USD 90 billion in 2016 and is expected to reach USD 110 billion 2021 (Centre for Industrial Studies). The report also indicates that India accounts for almost three per cent of the world consumption which has grown at an average rate of 7.1 per cent per year, almost three points faster than the world market. Pawan Mehta, Director and Founder, The Whiteteak Company says the size of the Indian domestic market was USD 3.2 billion in 2018 and the steady growth rate has been an outcome of growing acceptability to the importance of lighting design, coupled with innovation and ease of interface in technology.

Change in perception

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