Cash in on the great escape
Money Magazine Australia|April 2022
The pandemic-fuelled migration from the cities to the bush, especially among millennials, provides new opportunities for investors
ALEXANDRA CAIN
Cash in on the great escape

Liana Moule is part of an exodus of young people fleeing the city for the peace and quiet of regional towns. Moule and her husband, Gavin, moved to Victoria’s Mornington Peninsula from the Melbourne suburb of Coburg in 2021 after they were both able to partly work from home during the pandemic, and they’ve continued working from home since then. Proceeds from the sale of their city property paid for a huge chunk of their new home, which they want to knock down and rebuild.

Many couples are in a similar position, and this is changing the way investors consider the future for a range of sectors. According to the Regional Movers Index, for the December 2021 quarter, there was a 15% increase in the number of people moving from capital cities to regional areas during 2020 and 2021 compared with the two previous years. While there was a small dip in-migration from the city to regional towns in the last quarter of 2021, the trend for people shifting from metro areas to the country is expected to continue, at least in the medium term.

Savvy investors appreciate that this dynamic is shifting the fortunes of different industries. Aside from the impact on property prices, the millennial diaspora also presents opportunities in sectors like health, energy and even financial services. Here are some of the likely winners.

• Disruptors in technology

The new tech winners are the ones nipping at the heels of the FANG stocks – Facebook (now Meta), Amazon, Netflix and Google – and, at the same time, keeping them relevant.

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