Golds Gym

Robust Functionality

Fitness premium brand ‘Golds Gym’ situated in Starling mall, Sector – 104, Noida occupies approximately 7000 sq.ft. The design brief was to create a robust functional environment that is both hard working and visually stimulating, which in many ways hasn’t changed throughout the years. However, the nature of the activity in terms of how people train has inevitably changed, and this brings opportunities to develop the design.

Given the grey and bustle of city, the immediate choice was to bring the entire material selection back to natural soft elements to create a sense of intimacy, pause and relaxation. We wanted the user to feel first and foremost like they were the center, arriving into a boutique lobby as a premium guest and beyond that the feeling of uniqueness. Other elements were set to create serenity and calm. Everything about the design was purposefully selected to make the space practical but ultimately ensure a centric journey.

The central idea was to maintain a rustic look and leave more and more raw surfaces. IPS plastered walls with exposed services were skilfully designed to give a soothing environment. Bare concrete walls, exposed duct works, fire pipes, conduits and other industrial elements were combined with reclaimed light fittings and bespoke design features.