Selling yourself well is how you get ahead, right? Harini Chari, founder of Brand You, debunks the things you think you know about personal branding.
You do great work, you put in the hours, and you get along well with your colleagues – but when your yearly review comes up, you got passed over for a promotion. Again. Meanwhile, a brandnew colleague is zooming up the career ladder. What are you doing wrong?
The answer could be personal branding. You may have heard of this term in a vague way before, but what it basically refers to is how other people view and value you. Once people recognise who you are, know what you stand for and associate you with a specific area of expertise, they seek you. So, how do you grow that personal brand?
No, it’s not self-promotion
Esta historia es de la edición July 2016 de CLEO Singapore.
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Esta historia es de la edición July 2016 de CLEO Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
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