The legendary Italian brand, Lamborghini, makes history and introduces the dawn of a new era with the all-new Urus SUV.
When you think of a sports car, what is the first brand that pops into your mind? Most likely, Lamborghini falls into your mental lineup from seeing them on the road, hearing about them in popular songs or just daydreaming about your future car. While you’re still thinking about types of cars and makes, what brand do you think about when you picture a family car or a sport utility vehicle (SUV)? You’re not likely still thinking about Lamborghini.
Think again. The new Lamborghini Urus should change your mind on this. The recently launched dynamic, five seater SUV has changed the game for automakers: the Urus has maintained the finesse of a sports car while incorporating the DNA of an SUV. The positioning of the vehicle is to portray strength, performance and capability that remain true to the heart of all Lamborghini products, while incorporating the car into everyday life.
This proves accurate, as the original definition of urus means “ox.” It is fitting, as the vehicle is powerful, sturdy and larger than the other vehicles in the Lamborghini herd. The new SUV also reflects that of its predecessor, the LM002, by showcasing a powerful dome on the hood of the vehicle with strong design cuts throughout the shape, including the renowned line art from Marcello Gandini on the frameless doors.
Esta historia es de la edición Winter 2018/19 de Dolce Magazine.
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Esta historia es de la edición Winter 2018/19 de Dolce Magazine.
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