For the uninitiated, could you tell us the motivation behind Adrian Furstenburg, the brand?
Co-creation is the number one pillar of our brand. Taking clients through a series of design dialogues, adding elements of their personality such as specific colours or symbols, using the best materials available and then delivering a bespoke designer handbag to them is one of the biggest motivations. There's really nothing more rewarding than seeing the joy on their face when they unbox something fabulous - and exclusive.
It's also important for us to be mindful of waste; that's why we produce our pieces on-demand or by pre-order only. Fashion is a notoriously wasteful industry; billions of dollars of excess products are lightly used or unsold before they're sent to the incinerator - or even dumped in developing countries.
Moving forward, we're looking to use technology as a vehicle to give clients a fully bespoke service, through a mobile device. We're currently working on some really cool and innovative ways to recreate the in atelier experience through augmented reality, hyper-realistic 3D renderings and video consultations.
What's your go-to for design inspiration?
Flowers and architecture inspire our bag designs very much. The aesthetic that inspires us can be found in many Singaporean icons like Gardens by the Bay and Jewel Changi Airport. Like those places, our leather bags are a blend of beauty and functionality, in a way that is rarely found elsewhere.
As a brand that co-creates customised leather goods together with our clientele, we draw a lot of inspiration from Singapore's own identity in relation to its place in the world.
With an industry already saturated with designer handbags and leather goods, what makes your label unique?
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Esta historia es de la edición June 2022 de EL Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Save your Spine at Work!
Sitting in an air-conditioned office has its benefits in steamy Singapore. But, long, sedentary days can play havoc on our necks and backs. Here, orthopaedic surgeon DR YILUN HUANG talks about spinal issues faced by office workers, and how to treat and prevent them.
Curry, Spice & Everything Nice
Craving a curry? Whether you're dreaming of a creamy korma or a biryani, the EL team went all in, indulging in everything from buttery parathas to tangy papdi chaat. We explored the best of Singapore's Indian dining scene, and trust us-these spots will spice up your life!
Is It Really Backed Up in the Cloud?
SARAH and BO PINEL of Tekkie Help break it to us that cloud storage is not a data backup. Here's why that's the case and how we can rectify the problem.
Finding Eco-Luxury In Fiji
Here's a destination that's often a little bit off the travel radar for people in our region - but definitely shouldn't be!
Perfect Pearly Whites!
Knowing you have white, sparkling teeth beneath your lips is a sure-fire way to make you smile with confidence. If you've noticed your teeth looking more yellow than \"hello\" lately, perhaps it's time for a visit to a dental clinic for a teeth-whitening session.
Festive Fashion Show!
As the year draws to a close, now's a good time to stock up on festive fashion. White Ginger has released a fab new line just in time for party season. Plus, it's hosting a fun multilabel fashion soiree so you can view the looks with tasty bites and a glass of vino in hand!
48 Hours in Patong
CHERRY LAI checks into the sparkling new M Social Hotel Phuket for a weekender full of food, fun and relaxation.
Ticket to Thailand
Are you physically here but mentally on a beach in Thailand? We've found destinations for two types of holiday-goers: one for someone looking for a place to chill, and another where you can also let loose!
Laying Out Memories Through Food
YASMIN, JESSICA and PEARL are the local co-founders of The Plattering Co. They share their favourite parts of doing business with each other and a few of their hobbies outside work hours.
A Musical Community
The new Pops Chorus and Orchestra at Marlborough College Malaysia (MCM) has students, parents, staff and even the Master involved. SIMON BURBURY tells us more - including where you can catch their performances.
