From The Top

As the global retail landscape gets increasingly cramped, Topshop is cutting through – and revolutionising how Australian women shop in the process

 

- Genevra Leek

The upbeat message at the Topshop Unique show in London this past February was one of colour and optimism. Let’s face it, with next-gen cool girls like Sofia Richie, Dua Lipa, Yara Shahidi and Justine Skye in the front row, there was always going to be a “party on” vibe – world crisis, be damned! The collection, which opened with a ’90s raver sweatshirt emblazoned with “Happy Wkndr Forever” and closed with a sparkling bias-cut dress, was aimed at a generation that won’t be kowtowed by farright politics or hate culture. “It’s part of our DNA,” says Topshop’s design consultant Jacqui Markham. “We like adapting and responding and reacting.”