The Great Beyond

Eduardo Enrique has always been an artist, and made his foray into the field two years ago with his own exhibition New Painting. Fast forward to 2022, Enrique is moving on…

- Wayne Cheong

It was a decision made during Covid. To not give a damn. To not care if the brands that he worked with knew what he does in his art practice. It may seem unusual for a marketing person to take on this stance, but Eduardo Enrique isn’t the average marketing person.

“All I do for work is to convince brands to stay true to what they believe in and connect with the public in a very sincere way,” Enrique shares.

Like many major world events—9/11, a reality-show star becoming president, the Rohingya refugee crisis, Covid—it is these sorts of grand incidents that one would be cast into an existential funk. For Enrique, he wonders if he should stop hiding who he is and what he does.

He is no stranger to taking on a nom de plume. His earlier endeavour was Dick Worldwide, where he took fashion accessories and turned them into phalluses. Dick Worldwide blew up when Hypebae reported on his project. He didn’t give a lot of information about himself. He specifically kept away from using pronouns that might give away his gender identity.

“I didn’t want to attach an identity to the project because it plays a role in what licences you have as an artist,” Enrique says. “I didn’t want it to be a celebration of masculinity. I chose penises because it’s the oldest form of mockery where there are graffiti of penises back in Renaissance times. If I said I was a woman in the Middle East, the public will see the work in an entirely new way.”