The man with a KNACK for making REGULAR GUYS look like ROCK STARS.
It started with a jean jacket. Red epaulets. A couple stars. (This was in the seventies.) John Varvatos bought it with his own money when he was sixteen, and at school the next day he learned that girls will actually talk to a guy with cool clothes. So he bought more—taking his style cues from the musicians he’d catch in concert in his native Detroit. “I didn’t want to be Keith Richards, but I wanted Keith Richards’s scarf, or Jimmy Page’s boots,” he says.
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