Chopard’s Caroline Scheufele is expanding the brand and making it more environmentally friendly at the same time.
Last June was a milestone for Swiss-based Mai-son, Chopard, as it opened its boutique at the prestigious ground floor of Plaza Indonesia, a location preferred by the affluent and home to many other luxury brands. To celebrate the achievement the brand was represented directly by Caroline Scheufele, the daughter of Karl Scheufele, who bought the brand from the founding family almost 60 years ago. “I’m here because we opened finally a beautiful boutique, it’s an important moment because we have been many years in the market. We had a boutique before with other partner but now we are with the right partner that is able to give us a great location,” Caroline says, who currently serves as copresident of the company, as well as its artistic director and head of the creation and design departments.
Asia is an important region for the brand, marked by the opening of its boutique in Hong Kong in 1983 before it opened its boutique in Geneve. “The Asian market is a big market, since China is on the map. Asians love our Happy Diamond, it’s the DNA of Chopard; and when you wear it, it’s recognizable,” Caroline says. Currently around 30% of the company’s revenues come from Asia, followed by Europe, and the U.S. The huge Indonesia market also has an appeal for the brand and it regards Indonesia as an important place. “Around 95% of the product sold in Indonesia goes to Indonesian customers,” Caroline says.
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Esta historia es de la edición August 2016 de Forbes Indonesia.
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