Fashion’s restless nomad touches down in the Serengeti.
When designer Kim Jones landed at Louis Vuitton in 2011, he was already a cult figure in the men’s fashion world but not a household name. Known for his elegant, street-inflected eponymous line and ahead-of-its-time collaboration with Umbro, Jones began his rise to fame with a stint as creative director at the British luxury brand Dunhill, which lasted from 2008 to 2011. Then it all went turbo when Louis Vuitton brought him on to transform its men’s ready-to-wear arm into one of the most consistently cool collections in the luxury market.
Jones was born a global explorer – few designers travel farther or more frequently for inspiration (he’s got the Instagram account to prove it). Having split his childhood between London, Kenya and Botswana, he ventures to remote parts of the globe where the rest of the fashion world doesn’t dare to look. Using Vuitton’s history in travel as a springboard, this season Jones brought us to the streets of London and the grasslands of Africa, and proved once again to have an uncanny sense for what men actually want to wear.
Since you joined Louis Vuitton, travel has been so important to the collection. What’s your approach?
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