From establishing Love Organically in 2017 to today being one of the most prominent names in beauty, how has your journey been?
When I found ‘Love Organically’ , it was to basically unlock age old beauty rituals, and make them in an eco-conscious skincare range. I want to leave behind a greener planet for my children and everything we make, be they masks, scrubs, oils and creams for the face, bath salts, air fresheners and glow mists, they are all free of toxic harsh chemicals. What began as a quest for a skincare solution for my son who had developed eczema, grew into a passion that led me to the age-old wisdom passed on by the matriarchs in my family – grandmothers, mother and mother-in-law, to Ayurveda and a lot more. I even did a course in botanical formulations from London and am happy that ‘Love Organically’ has grown every year since its inception.
What are some challenges the Indian beauty industry faces today in regards to completely going green?
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Esta historia es de la edición December 2021 de GlobalSpa.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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