If this brand has anything to say about it, the world is going to saved by technology and is going to look mighty stylish at the same time
Through initiatives like the Global Change awards and The Conscious Exclusive collection, the H&M foundation is forging a new path in sustainable innovation. That Breton striped Tee you love? It’s probably doing more than channel your Marseille mood. We chat with the Head of Innovation at the H&M foundation Anna Gelda to find out more.
GRAZIA: What led to the inception of this collection?
ANNA: The collection was created with the aim of moving H&M’s fashion and sustainability development and innovation forward. By incorporating the latest technologies in sustainable fabrics and challenging what ‘sustainable fashion’ even looks like, we want to create pieces that are special on so many levels – beautiful to look at and touch, cherished by the wearer, and made with sustainability at its core.
G: How has it grown since you launched?
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