Video Games

Annabelle Fernandez looks at the enduring relevance of music videos in the everevolving world of music and fashion

- Annabelle Fernandez

When Beyoncé dropped her surprise visual album Lemonade last year, I, along with the rest of the world, responded in the same Sub Editor way. On Twitter, Tumblr and all corners of the Internet, every lyric was discussed, dissected and analysed to the nth degree, as was every outfit Bey wore in the vignettes accompanying each track. Released as a 60-minute HBO documentary, Beyoncé combined music, visuals and a strong narrative in a coherent, consistent way like no other artist had before. But at the same time, she was also following the lead of a long line of hit makers before her.