Poon Li-wei Speaks to Four Visionaries, Who Are Spearheading the Change They Would Like to See in a Society Run on Technology.
Nadira Yusoff is all about creating opportunities – and not just for herself. Although, as the founder of Nadi-Ayu, a group of companies in various business lines with a core focus on manufacturing products that run on Microsoft software, she’s certainly got a knack for making the best of what comes her way.
GETTING OFF THE GROUND
Having started the company in 2001 with a merry band of four, she confesses that while she doesn’t possess business acumen, she does have a passion for technology. “After I graduated, I only knew I wanted to build computers, being a hardcore gamer myself,” she says. Luckily, the government was also pushing the ‘one home, one PC’ policy at the time, allowing a conducive environment for pursuing her dream of creating a “national brand that could go global”. “When we first started, we knew we couldn’t compete with the likes of Dell and HP, so we went into rural areas. That market does not believe in computers, but we were selling the lifestyle – a hope or something more,” she elaborates. This is why you won’t see them peddling their wares at computer shops; the team is far too busy engaging with their target market and have even created payment packages to ensure that prices remain affordable, yet quality is never compromised.
“Nation-building happens from home – developing your children and creating opportunities for them to make sure they become responsible citizens. The younger generation needs to hear real stories on the struggles and successes of women.”
GIVING BACK
Esta historia es de la edición August 2017 de Her World Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2017 de Her World Malaysia.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Beauty The Natural Way
With climate change rapidly threatening the future of Mother Earth, we urgently need to curb further acts of destruction. We speak to Law Hong Mei, founder of The Olive Tree, about building a beauty brand that is sustainable from the core.
Even Pets Need Tummy Care?
For many, keeping a pet is more than just caring for an animal; pets are family members, too. We speak to veterinary surgeon, Dr Wafaa Abdul Washefffrom Pets Corner Sdn Bhd, to find out how your pets can stay healthy with a suitable diet
The Healing Power Of Unconditional Love
There’s a saying that goes, “Until one has loved an animal, a part of one’s soul remains unawakened.” For one woman, these words resonated deeply. An unlikely companion came into her life at her lowest point and changed everything.
YOU'VE GOT A FRIEND IN ME
“More than half of my time is spent with animals, but I enjoy it,” enthuses animal rescuer, Aileen Lee. The story of this selfless lady’s dedication and love for the fur kids she has saved will warm your heart.
MISSION: Catification
We discover why pet proofing your home ensures harmony and safety for both the owner and the cat.
THE ONE WHO'S TAKING ACTION
Best known for her extensively waitlisted Nina bag, Gabriela Hearst walks the talk when it comes to sustainable luxury. The New York-based designer shares her inspirations, dreams and resolutions for herself and her eponymous label.
BORN TO ENTERTAIN
YOU MIGHT RECOGNISE HER AS THE GENTLE AND LOVING MOTHER IN LEE CHONG WEI, THE BIOPIC OF THE BADMINTON LEGEND, OR THE VULNERABLE YET RESILIENT TEACHER IN WET SEASON, WHICH HIT THE CINEMAS IN MARCH. SOME OF US MAY HAVE SEEN YEO YANN YANN ON THE BIG SCREEN PLAYING VARIOUS CHARACTERS FOR MORE THAN A DECADE. STILL, SHE NEVER FAILS LEAVE HER AUDIENCE IN AWE OF HER ACTING PROWESS.
THE TRUTH BEHIND FAUX FUR
Is imitation fur still a feasible alternative in this modern, fashion-forward world? Nadhirah Othman uncovers how the fur industry – both real and fake – brings a detrimental impact to the well-being of our planet.
Surprising reasons WHY YOUR KID is under performing in school
You’re understandably frustrated that your child isn’t living up to her potential. But before you blame her attitude, check if these conditions are hindering her academically.
A PAWSITIVE' Life
Like in many parts of the world, pet culture has seen exponential growth in Malaysia. In this issue, Lorraine Chai discusses pet therapy, a method of treatment that is gaining traction, and also some of the pet trends you don’t want to miss out on.