BEAUTY IS RADIANCE. IT IS INNER CONFIDENCE - IN WHO YOU ARE AND WHAT YOU CAN DO.
DAKOTA FANNING, ACTRESS
In today's volatile and I uncertain world, beauty brands are going beyond just helping you to look good, with many using their platforms to effect social change.
One such brand trailblazing this conversation is Japanese beauty giant Cle de Peau Beaute, which recently pledged US$8.7 million (S$11.7 million) in support of Unicef's Gender Equality programme, an initiative that connects 6.5 million girls around the world with platforms that promote education, empowerment and employment.
The Shiseido-owned outfit, which recently celebrated its 40th birthday, has been committed to uplifting and empowering women. Since 2019, the brand has been honouring inspirational women who have made great strides in improving the lives of girls through education with its annual Power of Radiance Awards.
With hope that consumers will be able to further relate to their brand philosophy and mission, the Japanese cosmetics pioneer has unveiled its new global ambassadors, actresses Dakota Fanning, Ella Balinska and Diana Silvers - empowered, confident and socially conscious personalities who are “truly representative of today's women”, according to chief brand officer Mizuki Hashimoto.
During an exclusive virtual meet-and-greet session, Charlie's Angels star Balinska tells Her World just how much she resonates with the brand.
"I am so honoured because it's Cle de Peau. It's also the work that they do that a lot of people don't even know about - all the female empowerment, women's education, STEM (science, technology, engineering and mathematics), which makes my heart sing because I'm a huge education dork."
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Esta historia es de la edición March 2022 de Her World Singapore.
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