With decades of experience in the fashion industry, Wykidd Song saw the proliferation of fast fashion and its consequences – wasteful production, rushed deliveries with no attention to quality, and a lack of originality. So when he moved back to Singapore from Hong Kong in 2016, he felt a renewed energy to create a platform where craft, design, and human stories converge. Hence, Akinn was born, and its debut collection launched in September last year.
However, Covid-19 threw a curveball. “We were all very excited and optimistic about 2020 with collaborations and launches lined up. The rest, as they say, is history,” said Song. But he remains optimistic as “there is just so much to look forward to, and the digital front line is ever changing, so it’s an exciting time for e-commerce brands like us”.
Esta historia es de la edición January 2021 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2021 de Her World Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
BREAKING DOWN THE BENEFITS OF HYALURONIC ACID
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.
